Retail management covers a wide range of industry applications, among which clothing and footwear, cosmetics, jewelry, tobacco and alcohol have widely deployed RFID technology. As a professional RFID label manufacturer, OSRFID provides professional RFID label solutions in these fields.

The application of RFID technology in the clothing industry, RFID technology is ubiquitous in our lives, and now, many clothing companies use RFID technology, such as Decathlon, Uniqlo, Hailan Home, etc.
Taking Decathlon as an example, Decathlon set up its own RFID company, Embisphere, in 2010. At present, about 85% of products are marked with RFID tags. In addition to being applied to inventory and supply chain management, Decathlon has also realized batch cashiers in stores. , reduce the queuing time of consumers and improve the experience. Jean-Marc Lieby, head of the Decathlon RFID project, said that RFID technology has improved the efficiency of inventory by 5 times and reduced the loss rate of goods by about 10%.
The application process of RFID technology in the clothing industry
  1. 1.RFID clothing tag binding
    Write the important attributes of a single piece of clothing in the corresponding RFID clothing tag: item number, clothing name, clothing model, clothing grade, clothing fabric, washing method, implementation standard, quality inspector, etc., and bind the electronic tag and clothing together. . The barcode label before the clothing and the RFID clothing label are bound and bound together, and the RFID clothing label on each clothing is one-to-one, which plays an anti-counterfeiting role and prevents counterfeit and shoddy clothing.
  2. 2.Manufacturer's clothing in and out of warehouse
    When the clothing passes through the entrance and exit of the warehouse, the fixed RFID card reader installed at the entrance and exit reads the RFID clothing label, the clothing is accurate and can pass, and the green light is on; the clothing is abnormally prohibited, and the red light is on.
  3. 3.Retail store receipt
    When retail stores receive goods from manufacturers, they can use RFID handheld scanners to scan them to check the quantity of goods and clothing types.
  4. 4.Fitting room statistics
    RFID readers are installed in the fitting room. Every time the customer tries on the clothes, there will be statistics, and the frequency of fitting each piece of clothing will be counted. Combined with the purchase results, the customer's favorite style will be analyzed, and the customer's purchase transaction rate will be improved.
  5. for sale
    A desktop RFID card reader is set at the cashier, the clothes are sold, the sales status of the clothes after the customer pays, the RFID tag is unbound from the system, and the status is changed automatically.
  6. 6.Burglar alarm
    When the customer leaves the store with the goods and passes through the column access door, if the clothing is not paid for, the access door RFID reader will automatically sense and issue an alarm, which acts as an anti-theft alarm.
  7. inventory
    When doing inventory, use RFID handhelds to scan clothing labels, batch inventory, and RFID tags within a few meters can be read. The specific reading distance is related to the RF power and antenna of the RFID reader.

The problems encountered by the cosmetics industry With the development and change of the economic situation, many uncertain factors have arisen, which have affected the changes in the decision-making behavior of cosmetics consumers. The changes in business models have prompted the entire industry to need products, channels, marketing and other aspects. Carrying out three-dimensional innovation has caused many problems that need to be concerned by cosmetic companies. First of all, cosmetics companies need to quickly grasp marketing information in real time. The biggest feature of the cosmetics industry is that there are many types and models of products, such as lipstick. A brand of lipstick will have several series, dozens of colors, and so many categories. Information, even if the production and supply are adjusted, the products that are easy to sell will inevitably be out of stock, and the products that are not easy to sell will be unsalable, resulting in losses. And due to the rapid changes in fashion trends, consumer preferences are also changing at any time, so manufacturers especially need to quickly and timely grasp the sales information of different regions and different sales points. Therefore, the introduction of RFID technology in the cosmetics industry is also the general trend.

Why did the cosmetics industry choose RFIDRFID, which is radio frequency identification technology. The cosmetic information is written into the electronic label through special equipment, and the electronic label is embedded on the cosmetic packaging, and the information of the electronic label cannot be seen from the appearance. The electronic tag has a unique serial number in the world, and the information contained in it is encrypted by the background system. It is impossible for counterfeiters to copy electronic tags with the same information.

Therefore, cosmetics using RFID technology are marked with a unique global identification number, which cannot be forged or copied, and can be accurately and uniquely identified in the process of production, circulation, and sales, and strengthen supervision. Moreover, RFID can support long-distance reading and group reading inventory. For cosmetics with many commodity names, it can save a lot of labor and time in inventory inventory. This RFID-based cosmetics all-round supervision system is mainly divided into three parts: RFID radio frequency identification module, which is used to collect the electronic label information implanted on cosmetics and provide the basis for the background processing information; the intermediate data transmission layer is used to complete the background management Data transmission between the system and professional equipment; background management system, used to complete the entry, update, storage, query, statistics, supervision and other extended functions of cosmetic information. 3. Specific application value:

  1. 1、Anti-counterfeiting traceability Every cosmetic product that leaves the factory is implanted with an electronic label, which is encrypted by RFID technology, indicating the manufacturer, raw material formula, product name type, etc., to ensure that every genuine product entering the market can be traced to the source of production. Once a counterfeit and inferior product appears, the terminal with NFC read-write function can be used to read the content of the electronic label, which is used for the uniqueness and non-replicability of the electronic label, and can immediately identify whether the product is genuine authorized by the manufacturer. In order to have an anti-counterfeiting effect, an electronic label is implanted on each factory cosmetic product. The electronic label can be customized according to needs. Generally, it is recommended that the high-frequency electronic label implanted on the cosmetic bottle adopts a fragile electronic label.
  2. 2、Inventory inventory is labor-saving In the daily in-out and out-of-stock business, RFID special equipment can not only read the information of a single product, but also realize the function of group reading, which can help effectively reduce the mistakes of picking up the wrong products. In the daily inventory inventory, the RFID special equipment can read the ultra-high frequency electronic tags of the product packaging from a long distance, the maximum reading distance can reach 5 meters, and can read many products in batches at the same time, saving a lot of time and energy. energy, and can't go wrong. Ensure clear inventory, save costs for enterprises, and lay a solid foundation for sales. 3) Personnel supervision In the process of circulation, the system monitors the whereabouts of each cosmetic product. Once internal personnel replace genuine goods privately, RFID-specific equipment can be used in the three links of factory delivery, store warehousing, and store sales. Read the electronic tag information and monitor it. It not only ensures product safety, but also prevents counterfeit products from entering the market and damages the interests of enterprises. 4) Enhance brand value The introduction of RFID technology can not only help companies manage sales, inventory, anti-counterfeiting traceability, etc., but also help companies improve their image and expand brand promotion channels. At the same time, it can cooperate with the background management system to develop the client, combined with the WeChat public account, and consumers have the NFC function, and even without installing the program, they can use their mobile phones to read the information of the cosmetics label, to know whether the product is genuine, and to distinguish the authenticity of the product. Pseudo, understand the detailed information of the product, and finally divert customers to the mall for secondary sales and management of users.

Introduce RFID technology into jewelry management, affix RFID labels to jewelry, and use inventory equipment installed on the counter to monitor, control and track labeled products to achieve rapid inventory, real-time tracking and sales management intelligence. In this way, the in-out and sales process of commodity products can be tracked and recorded in an all-round way, and the cumbersome and inefficient manual management and barcode scanning mode are replaced with new automated and accurate and efficient methods. Jewelry labels are RFID labels, each label has a unique ID number, and the label records the warehouse, cargo area, shelf and other commodity information on the national inspection certificate.

Tobacco and alcohol

RFID tags can effectively solve anti-counterfeiting problems such as tobacco and alcohol. Take wine as an example: the advantage of this technology is to add a unique electronic ID card to each bottle of wine or each cigarette. From the production, inventory, logistics, sales, and finally to the drinking of consumers, a complete anti-counterfeiting, traceability and anti-collision management system is formed. The production, distribution and sales are optimized, and the whole process is meticulous to realize scientific information management. It can effectively prevent counterfeiting, effectively transmit information, improve the monitoring of all links, effectively ensure the quality of wine and the interests of manufacturers and merchants, prevent counterfeit products from entering the sales market, control product quality, supervise and manage sales personnel, formulate reasonable service strategies, Prevent collusion, strengthen the control and management of various markets, guide the product design and positioning of enterprises, and improve the timeliness of business decisions, thus improving the entire industrial chain of the alcohol market.


















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