Italian luxury goods group Salvatore Ferragamo has disclosed their electronic tag tracking scheme for the first time a few days ago. Ferragamo fights counterfeit makers by embedding microchips in shoes and handbags.
According to reports, starting in 2014, most of Ferragamo’s women’s shoes have embedded radio frequency identification technology (Radio frequency identification, RFID) tags on the soles of the left feet, RFID is a high-tech barcode technology that can identify and track everything from food to weapons. a specific goal. Since then, Ferragamo has gradually implanted this technology in men’s shoes, women’s shoes and leather goods.
Ferragamo said the RFID tags will allow them to track exactly where the product is going, strengthening the fight against counterfeiting.
A more common use of RFID tags is for retailers to manage inventory. Zara’s parent company, Inditex, the world’s largest clothing retailer, said on Wednesday that by the end of this year, RFID will be widely used in more than 2,000 Zara stores around the world.
Ferragamo’s use of RFID technology reflects the brand’s determination to fight counterfeit goods and the “gray market”, trying to find a breakthrough from the gradually slowing market demand (especially the Chinese market).
Ferragamo’s sales in the Asian market were weak, and last year, in cooperation with relevant Chinese authorities, it destroyed or confiscated 25,000 counterfeit products and blocked 9,100 online advertisements for counterfeit products. Last year, Ferragamo destroyed or confiscated counterfeit goods (including goods directly inspected by customs) worth more than $17 million in China, more than half of which were belts.